Established businesses with marketing teams in place frequently rely on us for help as they face the challenges of continued growth - increased market competition, new branding and awareness initiatives, additional channels they must market to and mutually beneficial marketing relationships they must develop with technology partners.

Often we are asked to manage large projects such as complex “clutter buster” mailings, national trade shows and website content development. Metrics are an important aspect of these programs, and we work closely with our clients’ sales and marketing personnel to determine the effectiveness of the programs we produce, what worked and what didn’t.

At MacMar Communications we develop detailed marketing plans for these large programs. Each plan includes the background and objectives for the program, information on each program element and a detailed budget. The purpose of these plans is twofold – get everyone on the same page regarding the purpose, scope and cost of the program, and provide a roadmap for the successful development and implementation of the program. The plan also ensures that there will be no surprises for anyone.

On occasion our clients will also request our help with smaller, but no less important, projects such as editing white papers, writing email blasts or managing local seminars. No matter the size of the tasks we undertake, our pledge is the same: We will work with you to effectively position your products, aggressively promote them in the marketplace and help you grow your business.