“A startup company needs a marketing communications team to tie together all the various pieces of marketing that have been developed, preserving what’s good and modifying what doesn’t work so well. MacMar did just that for JAM, and was instrumental in getting a depth and breadth of quality marketing tools and programs in place that have enabled us to go forward in the audio amplifier marketplace with confidence.
—
Jim Shanahan, Co-Founder
JAM Technologies
A startup company rarely becomes profitable with only Series A financing. Ramping up of manufacturing and operations, developing a qualified channel organization, marketing to it and generating demand for products is expensive. This usually means a company must go back to the investment community for additional funding, often several times.
At these stages in a company’s growth the infusion of new financing can justify a small marketing organization, typically hired to handle a myriad of activities – both for the company’s sales team and channel partners. Often the requirements placed on the marketing team are considerable, and there just aren’t enough hours in the day (or night) to get the work done. There are two alternatives: hire additional headcount or contact MacMar Communications.
MacMar Communications can be a contributing member of a marketing team or brought in to develop and execute specific projects. Sample projects include:
