We partner with startups as they use breakthrough technologies to conquer new frontiers and capture the attention and imagination of investors any number of times before acquisition or IPO. Depending upon the stage in a startup’s growth, marketing activities vary both in type and level of sophistication.

Early stage startups that are Angel-funded or have just acquired Series A funding have unique needs that marketing must satisfy. Documentation and communications often must be highly technical to reach investors or prospects with engineering backgrounds. Yet they must also be appealing and understandable to less technical potential investors or C-level prospects. At MacMar we are adept at working with engineers to develop technical information and presentations, but we also excel at explaining a technology and its benefits in less technical terms to diverse audiences.

When a company moves out of stealth mode, additional marketing and sales materials are usually needed. All these materials need to reflect the same look and feel, giving the new company the right image as it moves into the marketplace.

As your virtual marketing team, we will professionally package your goals, objectives, product features and benefits to help you achieve the next stage in your company’s development.